Chesapeake Bay: To Know it, is to Love it; and then you can’t help but Care.

What is the purpose of a national treasure? Should it be kept a secret and never be seen and enjoyed, or should it’s beauty be marveled at and it’s natural resources effectively and considerately utilized? This is the current situation facing the Chesapeake Bay. Home and life-source to multitudes of plant and animal species including humans, America’s largest estuary has so much to offer, from exquisite scenery to historical museums and wildlife reserves; it really has something for everyone.

Myrtle Point Park

However, currently many accessible areas of the Bay are relatively unknown to the public, which is why the Chesapeake Bay Gateways Network has been established by the National Park Service to enable you to enjoy a variety of “gateways” that allow access to all of the different wonders that the Bay has to offer. See breathtaking scenery, and enjoy activities such as driving tours, cycling, walking, hiking, fishing, bird watching, sailing and kayaking. Learn about the historical adventures and stories born on the Bay by visiting lighthouses and museums. Learn about the people and wildlife that call the Bay home by visiting sites such as the Watermen of the Chesapeake Bay, national parks and buildings, an aquarium or a wildlife refuge. Discover the geology, geography and the forces of nature that the Bay is susceptible to. Most significantly learn about the current issues facing the Bay today and about what you can do to help. Become an explorer and a steward and allow yourself to be amazed by the abundance of gateways that will connect you to the authentic and beautiful areas of the Bay, and learn that with the right knowledge and care, the Chesapeake Bay can be seen, enjoyed and loved by all. To know it, is to love it; and then you can’t help but care.

Canoeing on the Raystown Branch Juniata River Water Trail

It is important that we remember two fundamentals when considering our Chesapeake Bay; education and care. The Bay is already paying a hefty price for humans’ misuse and exploitation, so it is crucial that we reverse these negative impacts and begin to care for the Bay in ALL aspects. This begins with education.

Since the arrival of Captain John Smith four centuries ago, the Chesapeake Bay has been sustaining human life by providing a constant source of food from the water; oysters, crabs and fish. Not to mention the millions of species of plants, birds, insects, and other animals that live in and/or rely upon the Bay, its many tributaries and surrounding areas that all contribute to a unique and thriving ecosystem.

Maryland Blue Crabs

Over the past few decades many of these species have been jeopardized due to various factors; from humans’ lack of education of the proper ways to dispose of waste; to over fishing and harvesting; to natural factors such as high temperatures, storms, and inconsistent water flows. However, pollution has become the main problem. The three main sources of waste that contribute to polluting the Bay are; pipes from waste water treatment plants; water runoff from the land (which picks up waste from the nearby farms, urban and suburban areas); and air pollution. An example of how years of this pressure has taken its toll on the water and the plants and animals that live in and around it, is that the pollution (essentially just extra nutrients) encourages extra algae growth which has negative impacts such as blocking sunlight and robbing the water of oxygen: of which both are essential to the survival of the plants and animals in the water. Since we all learned about food chains in biology it doesn’t take much to see the consequential domino effect on the wildlife that depends on the food from the water and so on.

Water pollution

Even with the serious issues facing the Chesapeake Bay; not all hope is lost. We are now at a critical stage where we are aware of these issues, the consequences of our actions, and the domino effect one small mistake or change can have on nature. It is crucial that we remember the fundamental factor in restoring and saving the Bay: education. If we educate ourselves and others on the issues that are putting the Bay at risk, then we can find ways to resolve them. Educate yourself and others by joining with the Chesapeake Bay Gateways Network and visiting the many and varied “gateways” to learn all about the Bay. Most gateways utilize volunteers who help with a huge variety of tasks to suit different interests and awareness levels, from cleaning up beaches and planting trees, researching about the wildlife in and around the water, to educating others about the Bay, its history and the many ways to protect and preserve it.

Volunteer sampling SAV Bay grasses in Poplar Harbor

So here are a few fun facts that have contributed to the Chesapeake Bay being a unique and phenomenal creation of nature for the past 15,000 years. Its tributaries and rivers extend over six states; New York, Pennsylvania, Maryland, West Virginia, Virginia and Delaware. The Bay is America’s largest estuary, which means that it is a mix of salt and fresh water, which results in a rich and complex natural environment with an immense diversity of plant and animal life. The waters of the Bay extend almost 200 miles with 12,000 miles of tidal shoreline. The area around the Bay covers 64,000 square miles and is home to 16 million people.

Chesapeake Bay Watershed

So just remember, everything that happens on the surrounding land affects the Bay and the species that depend on it for survival. It is time for us to give back to the Bay after decades of it providing for us for nothing in return. Let the National Park Service’s Chesapeake Bay Gateways Network help you to enjoy all that the Bay has to offer, and become a steward of the Bay today.

Future Scientists at the Smithsonian Environmental Research Center

To know it, is to love it; and then you can’t help but care.


With special thanks to  www.chesapeakebay.net, Chesapeake Bay Gateways Network and the US Nation Park Service for facts and images.

Shows on Broadway…are they too expensive?

Photo courtesy of Richard Roebuck

Musical theater  has been around for centuries in one form or another, however, many theater critics are predicting its demise in the coming years. Escalating production costs means that ticket prices are rocketing for some shows, making them exclusive to those who are willing and able to spend their money. Is this acceptable; should the theater be retained as a sophisticated art form meant only to be viewed by the wealthy upper classes (as it once used to be), or should the theater be accessible to everyone? Considering the content of many of the popular new musicals being produced such as Rent, Wicked, In the Heights and Hair, to name a few, that deal with issues such as sexuality, race, class and most of all freedom of individuality, why should these messages be financially unattainable to many of the large groups of people they are trying to enlighten?

Rent the musical promotional poster

The price of tickets to see a popular show on Broadway is high at the moment, especially considering the current economic climate. Tickets to see the most popular shows such as Wicked and The Lion King in New York on a Saturday evening can be up to $130 a pop, and it is impossible to get these tickets last minute at a discount because the shows always sell out ahead of time. Many shows waning in popularity fill up last minute seats by discounting their tickets up to 50% at the TKTS booth in Times Square. Even with this discount some of the shows can still be $50-100 per ticket; maybe not so bad for 1-2 people, but for a whole family that’s quite a stretch. So is it worth it?

TKTS booth, Times Square NY.

First we have to consider the production costs. Some of these shows will blow your mind visually with amazing special effects and this doesn’t come cheap. The actors, singers and dancers on stage have trained professionally for years; as have the musicians in the orchestra. Add to this the fact that everyone involved puts on the production seven days a week and sometimes two shows a day. It is also easy to overlook the sheer number of people involved in making a production come to life who all need a pay check; choreographers, coaches, costume designers, make-up artists, set designers, backstage technicians, even front of house employees, to name but a few.

Extravagant set on Broadway’s The Lion King

Second, the theater is an age-old art form. Musical theater has been around for centuries entertaining the public. Up until the last few decades the theater really was reserved for the wealthy class often with standing room only for the lower class.  Sure the theater has changed (some critics say for the worse) but it has also evolved in many positive ways with modern musicals drawing attention to the plight of minority groups and repressed individuals, giving them a voice, teaching morals and campaigning for rights and freedom of individuality.

Broadway sign post

Overall we think it is fair to say that yes, theater tickets probably are over-priced – but there are significant reasons behind this. New forms of entertainment are available now that the theater has to contend with, so drooping audiences mean they have to increase their prices to retain the same professional level and even just to keep the show on the stage. However, it would be nice to see tickets become more accessible and to have financial incentives for people who see shows regularly, or book in advance for example. A new marketing or advertising approach might be beneficial in getting more people excited about the theater.

Musical theater button courtesy of Zazzle

If your thinking about going to see a show in the holiday season here is our advice; do your research; book in advance if need be or try your chances getting last minute tickets. The latter is normally the best option if your not too fussed about which show you want to see. This is also beneficial to the smaller theaters and the lesser known productions; it doesn’t mean they will be bad, and it opens your mind to different things and you might be pleasantly surprised. If there is only one show that will do, then most likely you will end up paying a larger amount for your ticket than if you take the best deal that’s on for the day.

Broadway ads in Times Square NY

Do you have comments on this subject? We would love to hear you opinions too!

Happy Thanksgiving!

Team Souza

The Healing Power of Nature

A few months ago we published a blog article entitled Lions, Tigers, Elephants, Alligators…Wild Things Help Children to Heal, about how animal sculptures created by artist Frederick Prescott are being displayed at hospitals and children’s health care centers throughout the country. The sculptures are proving great sources of entertainment amongst the children and families that attend the hospitals and centers, bringing smiles and laughter to places where it is most needed.

Blue Spot CowBlue Spot Cow: Prescott Studios

We recently read an article in Healthcare Design Magazine that, again, touched home for us here at The Souza Agency, and also has an interestingly similar theme to our previous article. Variation on a Theme: Facility Branding for a Midwestern Healthcare Provider by Mary Bamborough, IIDA, describes how creating an interior design theme can be a wonderful and stimulating environment for any health care facility. Bamborough describes the importance of “branding” for these facilities: in order to create a warm, inviting and positive interior space, which can help aid the healing process. The example for “branding” used in this article is nature, chosen for its many positive connotations to do with growth, life, and change: optimistic and encouraging outlooks in any health care environment. Bamborough uses the imagery of an acorn, which ultimately becomes a tree, providing a symbolical representation of life and growth.

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Windflower Embroidery

Mary Bamborough is Director of Interior Design at GMB Architects-Engineers in Holland, Michigan. She was appointed by the Borgess Medical Center in Kalamazoo, Michigan, to create the interior space for parts of the hospital and more recently the nursing home and rehabilitation center (Borgess Gardens.) Bamborough chose six specialty garden themes for the common areas in each of the 6 households, each boasting different atmospheric and rehabilitative qualities; Woodland Garden, Flower Garden, Spiritual Garden, Heirloom Garden, Enchanted Garden and the Tea Garden.

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Variation on a Theme

The garden theme was chosen because it provides many naturally therapeutic benefits and ideologies that aid patients in the healing process. The consequential benefits of gardening keeps a person rooted in the real world: what could get more real than nurturing the miracle of nature? Studies have also proven that getting green fingered can help alleviate pain and depression, promote self-esteem, build confidence, and restore self worth: as Bamborough says, “a garden offers a miraculous event. You prepare the soil, plant a seed, add water, and voila, a miracle happens – life.” Borgess Gardens sounds like a great place to rest, recover and restore oneself mentally and physically, by getting in touch with nature and creating life’s little miracles every day.

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Green Fingers: istockphoto

Maryland’s Green Initiatives…are they Sustainable?

Here at the revamped, environmentally friendly Souza office, we aim to be fully aware of the current issues facing our natural environment and the steps we need to take to take to improve them. We are constantly on the lookout for new ways to save the earth’s resources, as we have the belief that we need to start individually in our homes and businesses, in order to really make a difference as a whole society. But what is the rest of Maryland doing to help us reduce our carbon footprint? Here is a little bit of info with some links so that YOU TOO can help Maryland on its road to becoming more energy efficient and eco-friendly.

green0001Photo courtesy of the Crawford Company


OK…lets start with some basics. Are you turning off the lights when you leave the room? Turning the tap off when you brush your teeth? Re-cycling your re-cyclables? If the answer is yes, then well done. If you find yourself answering “no” then give yourself a slap on the wrist. It is our responsibility to understand and take control over these issues in order to take care of the world in which we live. There is also the added bonus that it will save your pennies – lights off = lower electricity bill! Everyone wins! Do you need some direction on how to help Maryland become more eco-friendly? Take the initiative and visit energy savers, or Maryland’s Smart, Green and Growing website, which will set you on your way to being a super “green” being in no time. If your a business take a look at the Maryland Green Registry.

leaf set

So what is Maryland doing to help? Well the Maryland Energy Administration (MEA) has been working with ENERGY STAR, a program introduced in 1992 by the U.S. Environmental Protection Agency and the U.S. Department of Energy in a bid to save us money and protect the environment through energy efficient products and practices, such as building and promoting new houses, businesses and appliances that have the ENERGY STAR. Reportedly ENERGY STAR cuts utility bills by a third, and amazingly Americans saved enough energy in 2008 to avoid greenhouse gas emissions equivalent to those from 29 million cars, while also saving $19 billion on their bills…WOW!

2008_11_energy_cartoon

Photo courtesy of the European Commission website

Maryland is also tapping into natural and renewable energy sources. First, lets look at solar power. On average, the State of Maryland receives 5.3 kilowatt hours per day per square meter of solar energy, with the amount being higher in the summer and lower in the winter. On a sunny summers day Maryland receives around 196,000 Gigawatt hours of solar energy. This is more than all the electric power plants in Maryland produce in a year. It is not surprising then, that solar power is quickly increasing in popularity, with businesses and homeowners turning to this environmentally friendly and efficient source of energy. The U.S. Department of Energy has also established the Million Solar Roofs Program to install solar energy systems throughout the US and hats off to Maryland, as it was the first state to sign on to this initiative!

solar-power-plantRead this interesting article on solar power at repairfinders.com


Another form of renewable energy that Maryland is exploring is wind power. Because of its position on the east coast, Maryland has abundant offshore wind potential making it an ideal location to utilize wind turbines to their full advantage. The rest of the US is on board with wind power too, and can proudly say it is the number one in production of small wind turbines. These electric generators utilize wind energy to produce clean, emission-free power, and so far wind farms in the US have helped to avoid nearly 62 million pounds of pollutants. The recent success of the installation of a wind turbine at the Westminster Maintenance Facility in Carroll County by the Maryland Department of Transportation’s State Highway Administration represents a fundamental step forward in making this source of clean and natural energy a more common sight to see in Maryland. In addition to the MEA’s Windswept Grant Program which promotes the development of installation of small-scale wind turbines throughout Maryland, Governor Martin O’Malley announced in a recent press release that “offshore wind energy offers vast potential to create jobs for our workers and to help stabilize electric costs for our families while also increasing grid stability,” indicating that wind power has the potential to become one of Maryland’s vital future clean energy sources.

wind_power_marylandPhoto courtesy of atissun.com


Under Governor O’Malley, the initiative EmPower Maryland has been introduced. This initiative aims to reduce Maryland’s energy consumption by 15% by 2015.  In order to do so, the initiative encourages residents to adopt the recommended energy-reducing methods in their homes and businesses, which are not overly costly, and will save money on energy bills in the long run. Just recently the MEA announced that Maryland counties and cities have been awarded an additional $9.5 million for clean energy investments from the U.S. Department of Energy’s Energy Efficiency and Conservation Block Grant program. These funds will be distributed to 13 counties and 147 municipalities throughout the state, in addition to the $40 million in federal grants awarded for Maryland’s top ten cities and counties, and $8.3 million distributed as part of the O’Malley-Brown Administration’s EmPower-ing Clean Communities program.

green_homePicture courtesy of co.lucas.oh.us which has a useful list of energy saving tips.

We have only touched upon the numerous initiatives in place to help reduce Maryland’s carbon footprint. Now it is up to YOU, to see what you can do to lower your carbon footprint at your home and business. Do your research and find out how you can help and also how you can get help from the government, for example, did you know that there are numerous incentives and programs to aid you in your quest to become sustainable?  Like the Green Building Tax Credit, which provides a tax credit of up to 8% of the total cost for the construction of a green building. So lets gather the masses and tell all our friends – sustainable and natural energy is the way forward but we will all have to make the effort to ease the transition.

Go Green!!

Thanks for reading…until next time,

Team Souza

saving_energyPhoto courtesy of Electronic House

Like to travel? Respect, and go “green”!

green-earth

Picture courtesy of Taking Off

Every year the Lonely Planet guide releases a list of the top 10 places to visit for the upcoming year. The list for 2009 includes a wide variety of destinations to suit the first time traveler to the experienced backpacker extraordinaire. This list, along with many others, represents how interestingly, (and sometimes controversially), the art of traveling has over the past decade or so become much more accessible to the common citizen. Last minute getaways for a relaxing week at the beach are common, as is a gap year for inquisitive young adults looking to widen their cultural knowledge and experience and head out on their own before they begin college and/or a lifetime of work. In many ways this is due to the current generational craze of jet setting which, only a few decades ago was reserved only for the wealthy and upper classes.  Nowadays tourism has a domino effect. Once a person has visited a place, they tell their friends about how relaxing, beautiful, magical or culturally rich it was and so on… The cheaper cost of travel, for example lower airfares, also helps in the equation!

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Picture courtesy of The Sydney Morning Herald

While many of us see this broadening of horizons as a positive move in our ever-continuous quest to be a “universal society”: fully accepting of each others’ customs and traditions, many also see the rise in the popularity of travel often having a negative impact, particularly on the third world countries who at first encouraged tourism as a welcome economic boost, and are now consequently dependent upon this income. It is unfortunate that the latter view holds just as much truth as the first. Tourism has and continues to have a negative impact in many countries, oftentimes it can be seen that more tourists = less culture and the real essence and life of a place can easily be missed amongst the throngs of tourists and visitors. Local governments also sometimes overlook the needs of the local residents and environment in an attempt to create an economic boost.

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As travelers of the modern “green” age, it is time that we become aware of and accept the damage done in order to take advantage of the great opportunities put forth to us to make amends.

A recent personal trip to Tanzania sheds light on how tourism can be unintentionally damaging: tourists often give money directly to the homeless, and this provides them with an incentive to stay on the streets.  There are numerous campaigns in Tanzania telling tourists that if you want to help, give money directly to an organization. Cases like this can be seen all over the world in many different scenarios; as long as tourists give to the homeless they will stay on the streets…

zambia-sign-379

Picture courtesy of No Boundaries

There is the message here that you can help, you just have to know the right way.  Sometimes its just not as obvious as you might first think. A little bit of research and knowledge can go a long way.

Traveling is a great opportunity for self-discovery and everyone has the ability to travel without adding further harm to a country. With the rising concern of global warming we are all being taught to be more aware of the world around us and to think about the consequences of our actions. As modern day travelers this should also be our way of thinking. We should take every opportunity to broaden our horizons by experiencing different cultures; not for example, by going to Egypt and staying in a fancy western style hotel in Sharm El Sheikh for two weeks, but by going to Egypt and visiting the pyramids, mosques, the tomb of Tutankhamun, wondering around Cairo in dress respectful to the culture and eating in local restaurants, thus contributing to the local economy. That is real traveling!

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The role of advertising and marketing plays a large part in the tourism debate. Airlines advertise inexpensive flights to encourage people to fly overseas. It would be inconceivable to stop this, as it would stunt tourism in places where it is now a vital part of the economy. Positive and thoughtful advertising is needed to encourage people to respectfully immerse themselves in the real cultures of the places they are visiting; to mingle with the locals and almost become one for the duration of their stay instead of being a tourist and looking in from the outside of the glass. The goal of traveling should be of course to relax and enjoy, but also to experience different things in a new environment, not the same things in a different environment.

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Picture courtesy of JPG: Your World in Pictures

(The huge diversity of species and natural beauty of Penguin Island in the South Shetland Islands, has resulted in large amounts of tourists to the area. Consequently, it has been recommended that the eastern, southern, and western parts of the island no longer be open to tourists but serve as refuge areas to protect the wildlife.)

We all have a long way to go as “green” travelers.  It is unavoidable that someone will stumble across a secluded haven and then tell their friends and eventually it will become popular and the cycle will repeat itself. This inevitability is a sign of the crazy and ironic world in which we live, where a positive thing for one person usually means a negative falls upon someone else. However, it is possible that we, as travelers of this new “green” age can strive to protect, conserve and respect our neighbors’ environments and cultures and support their economies in the most honest way possible.

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Wish you were here!

Social Media 301: A Compass to Set Your Course By

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!”

Sail Boat

A sailboat is built for sailing, and whether she’s a 16-foot day sailer or a 60-foot schooner, a skilled captain and crew can make the most out of the weather and its direction by trimming their sails or letting them out, changing sails for storms or calm seas, beating into or falling off the wind, battening the hatches, or skillfully milking the energy out of the slightest zephyr.

Sail Boat Deck

So it is in business marketing. In a recession, skilled business owners can ‘captain’ their companies and their marketing initiatives through troubled waters and weather the times—provided their overall marketing strategy is seaworthy, and the helmsman possesses the navigational acumen of a migratory osprey, the tenacity of Santiago in Old Man and the Sea, and the courage of Capt. Jack Aubrey in Captain and Commander. Put another way, clear sailing requires a sound, comprehensive marketing strategy and the ability to make course corrections as demanded by market conditions.

Weathering Any Storm

stormy weather

Tidewater sailors who know the Chesapeake’s fickle temperament leave their moorings in safe harbors and coves and head out to the Bay anticipating the unpredictable. They’re prepared for just about anything: biting black flies, running hard aground in the Tidewater’s shallow muddy tributaries, and ‘weather’—a freak thunderstorm that appears out of nowhere, a ghostly waterspout funnel, a snowstorm causing whiteout conditions and icy decks (yes, many sail throughout the year!), a change in wind direction and velocity, an unexpected gust of high wind, a wave from the wake of a large power boater or tanker, and becalmed seas in the middle of a hot, muggy August afternoon.

A storm jib, a spinnaker, extra hardware, lines, fowl weather gear, first-aid kit, short-wave radio, dingy, life sling/ring, tool kit, bailers and blankets, as well as plenty of drinking water and fast-energy food, are some of the necessary items on board. Just as important is a crew that is able-bodied, attentive, flexible, knowledgeable of sailing vocabulary, and able to follow commands on cue.

sailboat ripplingDuring slow periods and tough economic times, businesses often sacrifice marketing and advertising to cut costs. In fact, such becalmed weather requires greater attention to marketing—not less—with a focus first on developing the right strategy to reach one’s goals. Today, even with limited resources, social media and word-of-mouth outreach coupled with a sound overall marketing strategy ensures that everything works together and is integrated seamlessly—whether you’re publishing a new blog, optimizing your web site, setting up social media accounts, establishing a PR campaign online, or searching out interest groups in your target market. This means, of course, that the all-important brand you have created is infused throughout—including the brand essence, personality, vision, and marketplace identity—much as early shipbuilders used tar pitch to waterproof their wooden boats to make them seaworthy. Built into every good marketing strategy is a clear understanding of the destination, the prevailing market forces (prevailing winds), a plan for negotiating those forces, and built-in flexibility to alter course.

sailboat races

In other words, a ship must not only be sound and seaworthy, but must be designed and equipped to move across water as quickly and safely as possible—streamlined and rigged to cut through the waves rather than bounce over them, to heal without capsizing, to tack or jibe with minimal effort, to beat as close into the wind as possible without luffing, and to allow for quick and safe sail changes as weather changes for the worst—all lines manned from the cockpit, crew in safety harnesses, and easy maneuverability aforedecks.

Against the Tide

sailboat4The flexibility to alter course cannot be overstated as an important part of a sound social media strategy. Sometimes a business loses its hold on the pulse of the market. Today, your clients and customers are playing a huge role in determining your brand’s image. If you fail to join in their conversations about your brand, your competitor will be there to fill in. Sometimes the ensuing chaos of reacting to a collapse hurts a business as crew members ignore customer needs in their mad scramble to batten the hatches, heave to, and prepare for a freak storm or a rogue wave. And sometimes, fierce competition from other fleets, or vanishing or stressed fisheries force a ship’s captain to retool or move to new waters.

Intuitive, Artful Sailing

If you business is in rough seas, inviting an outside marketing firm to reassess your social media outreach and overall strategic marketing strategy can be a wise move. They may recommend sharpening your message and reaffirming/re-establishing the all-important emotional connection with long-time customers and/or clients. They also may recommend a major marketing overhaul, perhaps with a narrower focus to sharpen your message. Or, they may propose a new direction altogether, setting a course for unexplored terrain on “the far side of the world.”

round the world sailing

Attention Stylistas: Fall Hues are Fashion Do’s!

Fall season is fast approaching and it’s time to re-think our wardrobe palette!  Pantone®, the global authority on color and provider of professional color standards for the design industries, just recently released its Fall 2009 Color Report, and boy are these hues fashion do’s!  Pack up your turquoise pendant, forget your white pantsuit, and save the silver for next year….  It’s time for vibrant color, unexpected integration, and a sense of refinement.  “The most popular colors for Fall really represent a thoughtful palette.  That’s a direct outcome of what’s happening in the world around us,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

American Beauty

American Beauty

At the dawn of each new season, the designers of New York Fashion week identify the 10 most directional colors in a survey conducted by Pantone®.  As chosen by these designers, the Fall 2009 colors “offer choice and diversity, as well unity in combination.”  With colors like American Beauty, “a wonderfully balanced, true red” that speaks to the need for cohesiveness, the fashion color palette for the Fall reflects “patriotism and emotional strength during uncertain economic times.”

One of the most prominent colors of the season is Purple Heart, “a refined and sensual purple that adds an air of creativity and excitement,” especially when paired with American Beauty.

Purple Heart

Purple Heart

Pantone® selected Mimosa, a warm, engaging yellow, as the 2009 Color of the Year.  “The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are drawn to for reassurance.  Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation,” said Eiseman.  This Fall’s Honey Yellow is a warmer, more subdued version of the color of the year.

Honey Yellow

Honey Yellow

Three of the classic colors for the season capture tradition, elegance, and contemporary style.  Iron serves as the “new black” coordinating well with all colors of the palette.  Neither gray nor brown, Iron is a must-have staple in every woman’s wardrobe, making classic wardrobe pieces much more interesting. Nomad, which bridges the gap between beige and light gray, and Crème Brûlée, a grayed-down beige, speak to the need for timeless neutrals.

Iron

Iron

Nomad

Nomad

Crème Brûlée

Crème Brûlée

Burnt Sienna, “a deepened, earthy shade of orange, reminiscent of an autumn sunset” is a Fall favorite, while Rapture Rose captures the vibrancy of fuchsia and the softness of pink in an artistic way.  The undertones of femininity and nurturing make Rapture Rose a must-see in fall cosmetics, as well as clothing and accessories.

Burnt Sienna

Burnt Sienna

Rapture Rose

Rapture Rose

Warm Olive, “a rich yellow-green, adds a touch of elegance and sophistication to Fall, like the olive in a martini.”  When combined, this tangy, intriguing hue makes all other colors come alive.  Look for it paired with Majolica Blue, “a deep, mysterious teal blue with more vibrancy than the usual navy.”  Majolica Blue brings an exotic flair to the group, especially when paired with Burnt Sienna or Purple Heart.

Warm Olive

Warm Olive

Majolica Blue

Majolica Blue

So you want to mix up your wardrobe and set the trends for all of your friends?  Pop these vibrant colors into your everyday fashion pieces and accessories to truly make a statement.  According to Tim Gunn, the Chief Creative Officer for Liz Claiborne, Inc., “Don’t shy away from color.  Color is not only a great and budget-conscious way to update our wardrobe, it is a wonderful pick-me-up.”

Not only do these color trends dominate the fashion industry, but the Pantone Color selections translate into the interior decorating industry, as well as the print design industry.  At the Souza Agency, we carefully follow the trends and incorporate them into our marketing and branding work.

Thank you to our friends at Pantone® and Graphic Design USA magazine for images and supplied information!

Swamp Hut Update…Another Award

The Swamp Hut also won a national American Institute of Architects Honor Award for Design for a small project. We’re not surprised! Team Souza knows how to pick the great ones! Here are a few more photos. Enjoy! Team Souza

Sleep Hut

Sleeping Hut

South View...now isn't this the "in the woods" we referred to?

South View...now isn't this the "in the woods" we referred to?

Make Way for the Swamp Hut Brand

Looking into one of the Sleeping Huts

Looking into one of the Sleeping Huts from the Campfire

Remember the first time you pitched a tent in your backyard, packed it with flashlights, chips, coke, a transistor radio, plus two of your best friends with scary stories, and pretended you were in the woods searching for wild things that howl in the night? Well, you’re not alone. These talented architects surely remembered their backyard adventures. So much so that they created an off the grid, warm-weather hide-away in Newton, MA for families and friends of Moskow Linn Architects (Boston, MA) called the Swamp Hut. Completed in the summer of 2008, the hut consists of four A-frame, 8-by-12-foot structures, clustered around an outdoor deck with a “campfire” taking center stage.

Dining Hut A-Frame Roof has no walls and is open to the sky.

Dining Hut A-Frame Roof has no walls and is open to the sky.

“Designed to float lightly upon the land”, a footbridge plus two sleeping, one dining, and one cleansing hut make up The Swamp Hut. Rudimentary cots, canvas chairs, handmade benches, shelves, and a dining table round out the modest furnishings. Due to it’s remote location, the architects built most of the project themselves…digging the foundation with shovels, and carrying materials to the site by hand.

Framed in Hemlock, Beech, and Cedar Trees

Framed in Hemlock, Beech, & Cedar Trees

Here at Team Souza we commend  Moskow Linn Architects‘ team for their  innovation, creativity, and sense of adventure. Imagine the feeling of accomplishment roasting marshmallows around an open fire in a modern-day, sustainable structure that you built with your own hands using leftover wood to fuel the fire! It’s a long way from the backyard…or maybe for them it really isn’t.

Dining Hut A-Frame Roof has no walls and is open to the sky.

Dining Hut A-Frame Roof has no walls and is open to the sky.

Keith Moskow, AIA, likened his “shovel” adventure to Thoreau’s On Walden Pond. “Walden Pond is considerably nicer than our swamp,” he joked.  Well, Keith, we think you all did a marvelous job of bringing the childhood of so many of us back to life! Think about the strategic, creative, and design work that actually went into this project. The unexpected charm. The emotional connection. The wow factor. This environmentally-friendly refuge speaks volumes about the capabilities of this firm. Sure, you can dream about something…but to make it come alive takes talent, hard work, experience, and the will to persevere when the going gets tough. Keith Moskow and his architecture design partner, Robert Linn, have proved they’re worthy of the dream.

Four structures, the deck, and campfire

Built on a strong foundation to weather the storms...

Actually, around here we dig pretty deep foundations (not with shovels, of course) for our client’s brands. Their dream is similar to that of the Swamp Hut…make it a reality that will last for generations. We take brand dreams pretty seriously, knowing that wild things howling in the night can make the journey pretty scary. We also know that if the brand foundation is built to withstand even the most volatile economic climate,  a thunderstorm in the backyard won’t send the campers running into the house for cover!

Oh, and by the way…Moskow Linn Architects won a Boston Society of Architects Honor Award for this project, which we think is very well deserved.

Until the next adventure…Team Souza

Branding—New Cowboys for a New Age

Going West

Going West

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally vivid landscape of American icons and values—where good and evil, wanderlust and recklessness, courage and cowardice are played out in the lives of real or mythical pioneers, cattlemen, miners, homesteaders, Indians, gunslingers, and lawmen. “Thanks to Hollywood, virtually everyone knows the ingredients of the Western,” writes Gary Johnson. “…the lassos and the Colt .45s; the long-horned steers…, the stagecoaches…the Stetson hats…”

The American Cowboy

The American Cowboy

The American cowboy—thanks to the Western film—is an American phenomenon and for people around the world an icon for what it means to be American—whether influenced by Hollywood, Texas, or Nashville or the over 600 spaghetti Westerns produced in continental Europe. “The iconography of the Western is the largest and richest of all the film genres,” notes Johnson, “and Hollywood has burned it into the minds of moviegoers from Dodge City to Timbuktu.”

USA Brand

USA Brand

In a sense, we’ve been branded as a people and as a nation. This branding process continues today, even as the Western film genre fades, because Western icons are embedded in our language (we use branding in marketing lingo to mean basically the same thing!), our songs, our food, our fashions, our advertising, our politics and our world views. Whether we wear a Stetson or ball cap, we still wear the mantle of the mythical Western cowboy.

The Western Brand

At times, Americans may be ecstatic, embarrassed, or indifferent about our ‘cowboy’ brand, but—for better or worse—it still resonates for many here and abroad. Just as cowboys capture and brand the young calves and dogies before letting them lose to join the heard and wander the range, there’s never any doubt where those little guys are from, for the rest of their lives, thanks to the brand.

We love the branding business.  When we help a client lasso those elements that make their brand unique and compelling, share their strengths and challenges, dreams and concerns, and share a story or two around the campfire, you get to know someone “real good.”

Frontier

Yes. You’ve knowingly entered the Wild, Wild West. Social media or smoke signals? A press campaign or Pony Express? Are your little dogies getting lost in the herd? Just think about this vast multi-sensory, media frontier.  It is the wild, wild West. You could go it alone,  of course.  Or you could call Souza.

Team Souza