Branding « SouzaBlog

Marketing Across the Generation Gap

Posted on September 24, 2010 by The Souza Agency

The idea of a generation gap is nothing new: What is true about one age group can rarely be said about another. We all grew up through different stages in time and technology, and through various social and political world events that have shaped who we are today. It’s logical, then, that we would all [...]

Filed under: Blogroll, Branding, Trends | Tagged: advertising, baby boomers, generation gap, generation x, generation y, generation z, marketing, silent generation, strategic marketing, target audience | Leave a Comment »

Turning 16: Driving Through The World of Social Media

Posted on August 3, 2010 by The Souza Agency

Do you remember the feeling? You were probably terrified. A stranger was sitting next to you, judging your every move and just waiting for you to make one tiny mistake. Some people are so scared they make themselves sick; others panic and lose control. Words of wisdom are inevitably offered: “make sure you count to [...]

Filed under: Branding, Social Media Marketing Strategy | Tagged: blog creation, campaign, driver's test, facebook, Internet, online advertising, online marketing, search engine, social media, twitter, web site design | Leave a Comment »

Color, Color Everywhere!

Posted on July 13, 2010 by The Souza Agency

Flipping through our favorite magazines, we can’t help but notice some of the eye-popping ads between the pages. They immediately grab our attention and pull us in with a unique photo, message, design, or whatever it may be that makes them stand out from the rest. But this advertisement, which made its way right smack [...]

Filed under: Blogroll, Branding, Graphic Design | Tagged: advertising, Branding, color, crafts, graphic design, marketing trends, matthew sporzynski, paper crafting | Leave a Comment »

The Healing Power of Nature

Posted on October 26, 2009 by The Souza Agency

A few months ago we published a blog article entitled Lions, Tigers, Elephants, Alligators…Wild Things Help Children to Heal, about how animal sculptures created by artist Frederick Prescott are being displayed at hospitals and children’s health care centers throughout the country. The sculptures are proving great sources of entertainment amongst the children and families that [...]

Filed under: Branding, Causes, Nature & the Environment, Trends, Uncategorized | Tagged: acorn and tree, animals, architecture, art, borgess gardens, borgess medical center, Branding, Causes, change, children, children's health, children's hospitals, Colors, creative, frederick prescott, garden, gardening, gmb architects, green, green fingers, growth, healing, health care, healthcare design magazine, hospitals, imagery, interior design, miracle, nature, Nature & the Environment, rehabilitation, sculpture, Style, symbol of growth, therapeutic, variation on a theme | Leave a Comment »

Social Media 301: A Compass to Set Your Course By

Posted on August 6, 2009 by The Souza Agency

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!” A sailboat is built for sailing, and whether she’s a 16-foot day [...]

Filed under: Branding, Social Media Marketing Strategy | Tagged: advertising, marketing, positioning, social media, strategic, strategic marketing, word-of-mouth marketing | Leave a Comment »

Swamp Hut Update…Another Award

Posted on May 11, 2009 by The Souza Agency

The Swamp Hut also won a national American Institute of Architects Honor Award for Design for a small project. We’re not surprised! Team Souza knows how to pick the great ones! Here are a few more photos. Enjoy! Team Souza

Filed under: Branding, Nature & the Environment | Tagged: architecture, architecture awards, art, Branding, brands, design, design awards, eco-friendly, environment, go green, green, Moskow Linn Architects, Nature & the Environment, Swamp Hut | Leave a Comment »

Make Way for the Swamp Hut Brand

Posted on May 6, 2009 by The Souza Agency

Remember the first time you pitched a tent in your backyard, packed it with flashlights, chips, coke, a transistor radio, plus two of your best friends with scary stories, and pretended you were in the woods searching for wild things that howl in the night? Well, you’re not alone. These talented architects surely remembered their [...]

Filed under: Branding, Nature & the Environment | Tagged: architecture, art, Branding, brands, creative, design, Moskow Linn Architects, strategic, Swamp Hut | Leave a Comment »

Branding—New Cowboys for a New Age

Posted on April 29, 2009 by The Souza Agency

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally [...]

Filed under: Branding | Tagged: advertising, Branding, creative, design, marketing, positioning, social media, strategic marketing, word-of-mouth marketing | Leave a Comment »