Mobile Marketing: Reaching Consumers, Wherever They Go.

Businesses today, both large and small, are beginning to wonder if traditional marketing tactics are still enough.  After all, we are living in a new age where we check our in-boxes more often than our mailboxes and dial-up to the internet more often than we would dial-up a friend.  It seems apparent that we need [...]

Marketing Across the Generation Gap

The idea of a generation gap is nothing new: What is true about one age group can rarely be said about another.  We all grew up through different stages in time and technology, and through various social and political world events that have shaped who we are today.  It’s logical, then, that we would all [...]

Shows on Broadway…are they too expensive?

Photo courtesy of Richard Roebuck Musical theater  has been around for centuries in one form or another, however, many theater critics are predicting its demise in the coming years. Escalating production costs means that ticket prices are rocketing for some shows, making them exclusive to those who are willing and able to spend their money. [...]

Social Media 301: A Compass to Set Your Course By

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!” A sailboat is built for sailing, and whether she’s a 16-foot day [...]

Branding—New Cowboys for a New Age

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally [...]

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