social media « SouzaBlog

Turning 16: Driving Through The World of Social Media

Posted on August 3, 2010 by The Souza Agency

Do you remember the feeling? You were probably terrified. A stranger was sitting next to you, judging your every move and just waiting for you to make one tiny mistake. Some people are so scared they make themselves sick; others panic and lose control. Words of wisdom are inevitably offered: “make sure you count to [...]

Filed under: Branding, Social Media Marketing Strategy | Tagged: blog creation, campaign, driver's test, facebook, Internet, online advertising, online marketing, search engine, social media, twitter, web site design | Leave a Comment »

Social Media 301: A Compass to Set Your Course By

Posted on August 6, 2009 by The Souza Agency

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!” A sailboat is built for sailing, and whether she’s a 16-foot day [...]

Filed under: Branding, Social Media Marketing Strategy | Tagged: advertising, marketing, positioning, social media, strategic, strategic marketing, word-of-mouth marketing | Leave a Comment »

Branding—New Cowboys for a New Age

Posted on April 29, 2009 by The Souza Agency

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally [...]

Filed under: Branding | Tagged: advertising, Branding, creative, design, marketing, positioning, social media, strategic marketing, word-of-mouth marketing | Leave a Comment »