strategic marketing « SouzaBlog

Marketing Across the Generation Gap

Posted on September 24, 2010 by The Souza Agency

The idea of a generation gap is nothing new: What is true about one age group can rarely be said about another. We all grew up through different stages in time and technology, and through various social and political world events that have shaped who we are today. It’s logical, then, that we would all [...]

Filed under: Blogroll, Branding, Trends | Tagged: advertising, baby boomers, generation gap, generation x, generation y, generation z, marketing, silent generation, strategic marketing, target audience | Leave a Comment »

Social Media 301: A Compass to Set Your Course By

Posted on August 6, 2009 by The Souza Agency

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!” A sailboat is built for sailing, and whether she’s a 16-foot day [...]

Filed under: Branding, Social Media Marketing Strategy | Tagged: advertising, marketing, positioning, social media, strategic, strategic marketing, word-of-mouth marketing | Leave a Comment »

Branding—New Cowboys for a New Age

Posted on April 29, 2009 by The Souza Agency

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally [...]

Filed under: Branding | Tagged: advertising, Branding, creative, design, marketing, positioning, social media, strategic marketing, word-of-mouth marketing | Leave a Comment »